LOFT Is Basically GIVING IT Away

For a while now I've been writing about LOFT and how they've totally turned the store around in the past few years. Years ago I'd thought of it as like "meh" momwear (granted, at the time I was dressing like a Spice Girl with like silver eye shadow, cropped tanks with the Union Jack flag and some crazy Gaga-esque hot pink crinkle skirts and other monstrosities, so what did I know?), but they've truly stepped it up with on-point designs -- I can't you the number of jaws I've had to retrieve from the floor when ladies be askin' where my super-soft chambray shirt or black silk ankle-length pants or black motorcycle jeans with ankle zippers and I tell them LOFT. Anyway. LOFT = get involved. Great silky grown-up-but-not-stuffy blouses and EXCELLENT dressy dress pants that aren't mom pants at redick prices because they're NEVER not having a sale. Speaking of which, LOFT is having a MEGA sale today, Saturday, May 14. It's their Summer Style Event, and basically, you get 30% off of your ENTIRE purchase, and get a $25 savings card for every $50 you save. Yahiknowright? Get on that.

 

Also, if you have NO intention of leaving your house today -- and I get that -- you can save 30% online with promo code MAYSE14E AND you can also enter LOFT’s “My Perfect Summer Getaway” sweepstakes for the chance to win a trip to Mexico, NEW Mexico, Maine or... why not... Minnesota. (Hey, a vacation's a vacation), and other stuff like a $1,000 LOFT gift card (that's a LOT of silk blouses).

Enter by liking LOFT on Facebook.

($69.50, LOFT)

CRAZY cute wide-legged flare sailor jeans! Looks like they're sold out in all but size 16 (BECAUSE THEY'RE THAT CUTE -- EVERYBODY WANTED THEM!) -- but hopefully they'll restock them. Also, if you're a size 16 and you love these flares, then you're in luck.

(49.99, LOFT)

Someone call the cuteness police and ARREST this jacket on grounds of being TOO PERFECT for spring. Look at that collar! The fun drawstrings! BREAKIN' THE LAW!

+ Disclaimer: LOFT generously sent me a gift card.

2 Cute Loft Tops I'll Inevitably Buy

UPDATE! BOUGHT! They're great. The striped blouse is so light and slouchy. GET IT.

I should really just stop procrastinating and buy these, right? Procrastinating is bad!

($49.50, Loft)

($49.50, Loft)

I love a flowy blouse, and I love Loft. That's obvious.

Binge Basics: Loft Gold Anorak

($99, Loft)

It's an unwritten law that you're gonna need an army or safari-inspired jacket this fall. And it should be law that you own this gold/ mustard Loft anorak. By nature, anoraks are pretty asexual, but by design, the tailoring on Loft's version is fairly feminine, with a slimming cut. Once again, sold!

Oh, and PS, I got Loft's cotton poplin jacket in olive green:

($29.99, Loft)

It's sold out online -- BOOO -- but maybe try and track it down in the store? Or, manage your own expectations and get this stone/ grey jacket instead.

You're REALLY Gonna Need This Nautical Striped Blazer From LOFT

UPDATE: Check out LOFT's nautical striped blazer in all of its glory!

($98, Loft)

Last night I went to the LOFT Holiday 2010 presentation, and while I liked what they were doing with subtle updates to winter classics -- the preppy tweed skirt below with a black silk overlay -- I left with one piece on my YES PLEASE list. The nautical striped wool blazer above. Is it a Givenchy's Springl 2010 blue and white striped blazer? Who can say? But I love the idea of warm wool jacket in a theme usually associated with warmer months. (More cool Breton striped tops here at Dreamhaute.)

And check out that Karen Walker/ Coco Chanel-inspired Breton striped top with a cute floral overlay. Cute on its own or layered under a blazer or safari jacket. I'm into it!

Oh, and speaking of safari jacket, I've been meaning to pick up Loft's safari jacket for forevs. Laziness alone has been a barrier to my owning that jacket:

($79.50, LOFT)

Seriously though, put aside your Mom-jeans conception of LOFT, because they're really stepping their game up (if you're not getting a J.Crew-y vibe already.) And they LOVE a sale. I got an amazing pair of black pegleg harem pants that look like Vanessa Bruno/ Phillip Lim for like $19. They practically paid me to buy them. Point is: LOFT = LOVE